Double Whammy

My friend and former co-worker Kate sent me an urgent e-mail a few weeks ago to tell me that a new company called Today's Options had moved into the building where she works. She knew I'd share her dismay that on the sign in front of the building, the company is listed as Todays Option's. Appalling! I happened to be in the area recently and snapped this photo as proof:


Thank you, Kate, for alerting me to this doubly awful punctuation sin.