The inevitable backlash to the energy drink craze has arrived: relaxation drinks. But Dream Water's proofreader must have been a little too relaxed when reading this ad that I spotted at the Park Street T station.
In case you can't read the smallish font on this photo, don't is missing an apostrophe in the headline.
I'm going to have nightmares.
Tuesday, May 24, 2011
Bad Punctuation Keeps Me Up at Night
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6 comments:
And "16 hour" should by hyphenated. What a mess!
Good point!
Also, it's Walgreen's not Walgreens! What lazy, lazy marketers. How do you miss so many errors of the same problem? After all, the apostrophe key is right next to enter!
Sara
Actually Walgreens shouldn't have an apostrophe in it.
My favourite example of repunctuation:
Private
No
Swimming
allowed
becomes
Private?
No!
Swimming
allowed
Keep up the good work - Lucy
yes, this ad lacks punctuation and it’s all in caps. but unlike the other ads, the editor of this one was aware of it. if i had to criticize this ad i would say it's missing its dreamy quality. perhaps the lack of punctuation is causing the nightmare. hehe
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